If I can guess, you have a website and wished you could drive more traffic to it?
You have tried pretty much Facebook, Twitter, telling your friends and family, going to trade shows,
conference … but at the end still NOTHING.The answer is SEO and PPC ( visit last month blog about Paid Search or Natural SEO ) but before that you need to create and optimize a Landing Page for all the search engines.In this article, I will introduce and elaborate on some characteristics of a Landing Page Optimization(OLP) without going into a lot of details.
| 1 – What is a landing page and what are the different types?
A landing page is a the first page where an online user faces when he/she clicks on an external link
responding to a query search or to a direct browsing to a site.
A landing page fufills critical functions and could come in three categories:
- A main site that has a home page to your entire audience, access to other pages via navigation.
- A microsite focus to a subset of audience which requires a lot of supporting information,
- A stand-alone page to a very specific audience with single service or product.
For e.g. Lead capture page or white paper distribution page.
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| 2 – What type of audience are you targeting on your landing Page?
The landing page is optimized by targeting specific audience. For e.g. you could taylor
your landing page for lead capture by providing a white paper to the user,
it can be for purchase or printout as well.
An optimized landing page should not target every type of user at the same time.
Thus, it serves a single mission critical function linked to an online user type.
They are various types of audience for a landing page optimization(OLP):
- Prospects (convert visitors into customers).
- Customers (convert prospects into customers, get repetitive customers).
- Expert seekers.
- Investors.
- workers.
- Competitors.
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| 3 – Conclusion:
By optimizing your landing page you implement a mission critical function of
your website such as Purchase or Donation for a specific group of online users in order to ‘Get QUALITY TRAFFIC’, which should translate into ‘REPEATBLE AND PROFITABLE’ CUSTOMERS OR MEMBERS.
Let me know what you think about this subject.
The MLFSolutions Team.
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This entry was posted on March 31, 2010 at 12:57 am and is filed under digital marketing, Landing Page Optimization, Paid Search, Search Engine Marketing, Search Marketing, Search Marketing for Small-Midsized Biz, SEO\SEM, Social Media Optimization, Vertical Search. You can follow any responses to this entry through the RSS 2.0 feed.
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April 9, 2010 at 3:17 pm |
Great information. We recently did a webinar on this topic. It can be confusing to the average business owner, but you have made it very clear. Thank you for sharing this information
Sue White
April 9, 2010 at 3:43 pm |
Thanks Sue for your comments.