Most small business store owners see their firm as local. The same thing applies to a small online business.
A local internet company usually belongs to a vertical market, which is a set of businesses that offer specialized needs for a niche market.
Thus, Let’s talk about 3 types of vertical websites that are often used by customers:
Online coupon sites, Shopping comparison sites, User review and Professional network sites.
- Online coupon sites
You must have noticed a proliferation of coupon based websites recently such Groupon.com, mycoupon.com etc….
They are just right behind major search engines. 35% of US online users are using coupons to buy online.
It favors users that are looking for low price, deals etc…
- Shopping Comparison sites :
According to compete.com 80M of US online users use shopping comparison sites (dealtime.com, zappos.com, like.com, milo.com, shopzilla.com, Nextag.com, ComparisonBuys.com etc..) .
This group is really used by e-commerce businesses to sell electronic devices, groceries, shoes etc…
It contains user-generating reviews and rating; it is used by people who are sensitive to price, location and brand.
- User review and Professional network sites :
Online users trust users-generated review sites. It usually includes RATING and other features such company profile, discussion and job postings, tips, questions answered by experts. it’s a trusty, measurable way that business owners use to promote their product or service in the community. Some of these names are zocdoc.com, avvo.com, webmd.com and Taxmamba.com (in beta phase and
powered by MLFSolutions)
Finally, the future of business is online where you (business owner or searcher or browser ) should precise and measurable results. Therefore, vertical businesses allow small business to reach this goal quickly
(and avoid big online and offline businesses) by targeting a niche market with AGILE and LEAN goals in this
challenging and rapidly change world.
Let me know what you think about any type of vertical business, just add your comments below.