Most small business store owners see their firm as local. The same thing applies to a small online business.
A local internet company usually belongs to a vertical market, which is a set of businesses that offer specialized needs for a niche market.
Thus, Let’s talk about 3 types of vertical websites that are often used by customers:
Online coupon sites, Shopping comparison sites, User review and Professional network sites.
- Online coupon sites
You must have noticed a proliferation of coupon based websites recently such Groupon.com, mycoupon.com etc….
They are just right behind major search engines. 35% of US online users are using coupons to buy online.
It favors users that are looking for low price, deals etc… - Shopping Comparison sites :
According to compete.com 80M of US online users use shopping comparison sites (dealtime.com, zappos.com, like.com, milo.com, shopzilla.com, Nextag.com, ComparisonBuys.com etc..) .
This group is really used by e-commerce businesses to sell electronic devices, groceries, shoes etc…
It contains user-generating reviews and rating; it is used by people who are sensitive to price, location and brand. - User review and Professional network sites :
Online users trust users-generated review sites. It usually includes RATING and other features such company profile, discussion and job postings, tips, questions answered by experts. it’s a trusty, measurable way that business owners use to promote their product or service in the community. Some of these names are zocdoc.com, avvo.com, webmd.com and Taxmamba.com (in beta phase and
powered by MLFSolutions)
Finally, the future of business is online where you (business owner or searcher or browser ) should precise and measurable results. Therefore, vertical businesses allow small business to reach this goal quickly
(and avoid big online and offline businesses) by targeting a niche market with AGILE and LEAN goals in this
challenging and rapidly change world.
Let me know what you think about any type of vertical business, just add your comments below.
August 31, 2010 at 2:51 pm |
I completely agree that vertical websites are the most powerful way to build a business. As the Internet evolves it will create more and more niches and most of these will be vertical as defined by some combination of need, location, shared knowledge or belief system. Businesses can try to create their own vertical websites but in many cases they will be better served by plugging into existing sites and adding value in that way.
August 31, 2010 at 5:22 pm |
Thanks Steven for your great insight on Vertical Websites.
Leon F from http://www.MLFSolutions.com
July 11, 2011 at 5:36 pm |
at the first sentence it looks like it was valid but if you compare it there is no point in this.
July 11, 2011 at 5:50 pm |
Thanks for your reply. Please would you elabore on this more.
Leon F
May 24, 2012 at 11:15 pm |
Hi there, just became alert to your blog through Google, and found that it is truly informative.
I’m going to watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!
May 25, 2012 at 3:09 am |
Thanks Blackfridayguru,
I will resume this post very shortly.
Leon F
http://www.LocalConta.com | http://www.MLFsolutions.com