Create Content Get Your Customers from Your Community

As a small business, in addition to create your service/products under low-budget, you will also need to hire or become a Marketer/Salesperson. So one of the best ways to reach and build strong and lifetime relationship with your customer is to create your Content Marketing. Let’s expose two points here: What’s in it for you and what publishing formats are available?

::What’s in it for you in the Online Professional Community Network: Belonging to any active community as small business owner allows you to get to your targeted audience, be closer to your prospects and have a direct contact with them through Content Marketing with in the Networking Platform. These articles are both sharable and subject to be reviewed by your followers. You can also receive an endorsement from your peers (peer to peer communication) which is a sign of validation of You understand buyers. Once the prospects know what kind of expert you are and what’s in it for them, turn them into profitable customer become easier. An example of such community is TaxMamba is The Tax, Accounting & Finance community Network platform of experts and financial resources. ::Which published formats are available: The format can play an important role in terms of how viral your content can become. The Content Marketing can be a simple text (and pdf,..), audio, image, photo and video. These two last choices attract easily a large number of audience in a very short period of times, so they become usually a great source of VIRAL MARKETING. Meanwhile, the text format is easier for site optimization, which is easily searchable by search engines (like Google , Bing and Ask, etc…..)

Finally, it clears that this great recession has transformed the buyer’s attitude. They are no more easily influenced by those marketing messages, instead they do their own research to shape their minds and take their own decisions without pressure from the salespeople. That is why any small business, which could provide this precious currency called Content Marketing, will attract prospects and turn them into customers. Data is the New Oil.